Below is a basic outline of what the Know Your Flood Risk Campaign is trying to address. For more information or
details of how to join the campaign follow this link www.knowyourfloodrisk.co.uk
Know Your Flood Risk is a campaign with a mission to help raise awareness of the issue of flood and encourage practical
guidance and support to help protect homeowners and property professionals against the risks.
Why join the campaign?
By signing up to the campaign you will join a community of organisations whose goal is to raise awareness of
flood information and the potential risks. As a collective voice, Know Your Flood Risk and its members aim to
raise the profile of flooding and ensure consumers are not only aware of the risks they face, but also how to
JOIN THE CAMPAIGN
KYFR’s focus is to raise awareness of the issue of flood risk, and to provide guidance to all communities across the public and
private sectors in educating homeowners and businesses. There are many areas of common ground between relevant organisations, and
by joining together we are more likely to succeed in the face of the growing challenge of flood risk.
In a survey undertaken by KYFR, despite that 1 in 4 homes are at risk of flood, 83% of homeowners do not believe their homes
are at risk. KYFR pledges to continue raising the awareness of the issue of flood risk, and provide homeowners and businesses
with practical guidance. KYFR will and continue to invest in PR in order to ensure the issue of flood risk is high on the media
agenda – not just in "rainy season".
In the same survey, 68% of homeowners surveyed have put no measures in place to minimise the risk to their home in the event
of flooding, and 95% of those surveyed have contents insurance but 45% do not know if it covers flooding. KYFR pledges to
continue campaigning and producing consumer and business advice on resistance and resilient repair after flood.
Whilst the ABI had been successful in brokering the Statement of Principles (SoP) agreement with the Government in 2002, and
renewing it in June 2008, the SoP is no longer sustainable as it distorts the insurance market, reduces incentive to invest in
flood risk management, and does not apply to new developments built after 2009. KYFR will be working with the insurance
industry in finding alternatives to the SoP that comes to an end in June 2013.