Know Your Flood Risk

Aquobex are pleased to announce that we have now signed up to the Know Your Flood Risk Campaign. As a leading member of the flood protection industry we feel it is imperative that as many home / property owners as possible are aware of the level risk that they and their families are exposed to and how best to mitigate these risks. Knowledge is power and knowing how to respond to the risk of flooding is one of the most important issues facing this country. Especially when climate change and unpredictable weather patterns are taken into account.

Below is a basic outline of what the Know Your Flood Risk Campaign is trying to address. For more information or details of how to join the campaign follow this link

Know Your Flood Risk is a campaign with a mission to help raise awareness of the issue of flood and encourage practical guidance and support to help protect homeowners and property professionals against the risks.

Why join the campaign?

By signing up to the campaign you will join a community of organisations whose goal is to raise awareness of flood information and the potential risks. As a collective voice, Know Your Flood Risk and its members aim to raise the profile of flooding and ensure consumers are not only aware of the risks they face, but also how to mitigate them.



KYFR’s focus is to raise awareness of the issue of flood risk, and to provide guidance to all communities across the public and private sectors in educating homeowners and businesses. There are many areas of common ground between relevant organisations, and by joining together we are more likely to succeed in the face of the growing challenge of flood risk.

  1. In a survey undertaken by KYFR, despite that 1 in 4 homes are at risk of flood, 83% of homeowners do not believe their homes are at risk. KYFR pledges to continue raising the awareness of the issue of flood risk, and provide homeowners and businesses with practical guidance. KYFR will and continue to invest in PR in order to ensure the issue of flood risk is high on the media agenda – not just in "rainy season".
  2. In the same survey, 68% of homeowners surveyed have put no measures in place to minimise the risk to their home in the event of flooding, and 95% of those surveyed have contents insurance but 45% do not know if it covers flooding. KYFR pledges to continue campaigning and producing consumer and business advice on resistance and resilient repair after flood.
  3. Whilst the ABI had been successful in brokering the Statement of Principles (SoP) agreement with the Government in 2002, and renewing it in June 2008, the SoP is no longer sustainable as it distorts the insurance market, reduces incentive to invest in flood risk management, and does not apply to new developments built after 2009. KYFR will be working with the insurance industry in finding alternatives to the SoP that comes to an end in June 2013.
  1. The coalition Government pledged to cut spending on flood defences from £2.3bn to £2.1bn. The insurance industry paid out approximately £3 billion after the summer 2007 floods. KYFR aims to work with key stakeholders to ensure that there is effective use of flood defence spending to deliver the best possible outcomes.
  2. Following the summer 2007 floods, the Government commissioned a comprehensive review of events. The Pitt Review documented 92 recommendations in order to better prepare for future flooding. The Government’s response to this was the Flood and Water Management Act 2010, which aims to improve the ability to manage the risk of flooding in the UK by clarifying who is responsible for what. As of April 2011, Local Authorities are now responsible for managing the risk of local floods (groundwater, surface water and ordinary water course flooding). KYFR will work with Local Authorities and councils in providing practical guidance and advice for their local areas.
  3. Flood risk data and mapping is critical to the effective management of flood risk to make sufficient plans for implementing flood defences, to enable insurers to set accurate prices, assist conveyancers and property professionals adhere to best practice, and to provide developers, consumers and business to be able to make informed choices about investments in flood risk areas. KYFR aims to work with major data providers in order to keep up with evolving modelling techniques, and to fully understand the types and levels of flood risk.
  4. KYFR will act as a communications hub to bring together and disseminate information, influence decision makers, help shape legislation and contribute in responding to consultation papers. KYFR will contribute through marketing activities including PR, social media and lobbying.